How to Plan Your Social Media Content in Google Sheets

Ever wondered how to plan your social media content in Google Sheets? We know that content planning can be difficult when your main focus needs to be your business. Who has TIME to plan out content in advance when you’re running a business?

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To help you out, we’ve created a super easy-to-use and completely FREE template for content planning in Google Sheets! It’s to the point, easy to implement, and you can use it for managing multiple platforms.

How to Plan Your Social Media Content in Google Sheets

Our team at Sobo Social manages content planning for clients and we are literal pros at using our Google Sheets content calendar to plan and execute social media strategy across multiple platforms for multiple clients. If you’re a social media manager, blogger, or small business owner, you need this free content planner. You can get your copy of our Google Sheets Content Calendar here!

Plan Content for Multiple Social Media Platforms

The best part about this free content calendar template is that you can distinguish which platforms you’re going to publish the content to in the first column. This makes planning for multiple platforms a breeze! We’re big fans of recycling content across platforms, and with this planner you can write separate captions (or just tweak them) for each social media platform. It’s a great free content planner for small businesses or creators and bloggers who need to post across multiple platforms.

If you’re anything like us, we love to be able to check things off of our list so we don’t have to keep up with having everything planned and ready to go. Our content calendar is set up to keep your content organized and easy to plan and execute! The columns labeled “Content” and “Scheduled to Post” are there to check off when we’ve accomplished these tasks. We put an X in the content column when we’ve got the content shot and edited, and an X in the Scheduled to Post column when all of the details have been prepped and scheduled for each platform!

Ability to Plan Collaboratively

We love to be able to collaborate with our clients and with our Sobo Social agency team members. Using our free Google Sheets content calendar makes it really easy to collaborate with other members of our team! This free template is a great social media content calendar for business. Planning out the month and taking a look at it with our clients makes it simple to be sure that we have planned every content detail and followed through with our strategy goals. Google Sheets for content planning is the simplest way to do this and make sure we are all working together as a team, as it’s updated in real-time and is easy to share outside of your organization.

Save Content Inspiration for Future Planning

Another feature of our free social media content planner template in Google Sheets is the idea backlog at the bottom of the template. Sometimes we have a moment of inspiration and need to somewhere to keep track of our ideas. Doing this in our content calendar in Google Sheets means that we can add in creative ideas and inspiration notes no matter WHERE we are. Then the content ideas are right there for easy reference when planning future content!

When we’ve completed planning for the month and want to start on the following month’s content, we don’t delete the current plan! We simply duplicate the sheet at the bottom of the Google Sheets editor. That way we can come back to reference the previous month for hashtags, content ideas, and make sure we are delivering valuable content to our audience month after month!

Don’t forget to grab our free Google Sheets content calendar! We’ll email you the template so you can start planning right now, along with our top 5 Tips for Delivering Valuable Content to your Audience!

If you’re thinking you don’t have time for these tasks, or maybe you need some help getting started, come learn more about Sobo Social and how we can help you streamline the social media and virtual tasks for your business. We’ve got virtual assistants and social media managers who are ready to help you! You can also book a social media coaching call to get help planning your content and setting up a solid social media strategy. Can’t wait to hear from you!